Monday, November 9, 2009

When brands do more than just trying to sell.

I want to share with you guys this sample of a campaign sponsored by VW in Sweden.
enjoy!
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Alex Rodriguez • Art Director

1 comment:

elias weinstock said...

this is a great idea. Would watching it change our ways too? FUN it is!