Since a short period of time, End Credits on movies have been considered as a potential space for creativity too, inviting people to stay for 5 more minutes before leaving the screening room to enjoy the formerly most boring part of the films. Pixar Studios movies are a good example of that. They are not only starting the movies with a great short film but also they are finishing them with clever jokes when the end credits come up.
The movie Coraline, placed a "secret word" at the very end of the credits, allowing real fans to participate on the sweepstakes that they had online.
Rodrigo Lino, Creative Director.
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