It seems like every time I blink the world speeds up. OK I'm being a little dramatic, but what I'm referring to is the digital era surrounding us. Not only is the technology advancing rapidly but the way we receive is coming in in light speed. For instance, lets talk about blogs. Bloggers and blogging is set and ready for any question being thought of.
What do you need to know?
I say we start with something we can all relate to wondering about at one time in our lives: Where is the best place to get Japanese nail art?
Well, there's a blog for that. http://www.yelp.com/search?find_desc=japanese+nail+art&find_loc=orange+County%2C+CA&ns=1
Or, are you looking for some good old fashion retail therapy?
Yep, there's a blog for that. http://www.latina.com/blogs/retail-therapy
Or how about if you need constant social media updates?
Yes, there's a blog for that. http://mashable.com/
Perhaps the number one place at the moment to dig through some constantly updated blogs is this magical place called Twitter. A truly work of genius held up by...
non other than... us.
It's social media at a max.
A social media tool that is only unravelling as we speak. Our creativity and words are it's empire.
Just think, you can have Oprah as a neighbor. And yes, the REAL Oprah.
The form in which we are all being connected is just at a keyboards' touch.
A nice plan of connection I recently read up on was from Jet Blue. In an effort to reach bi coastal travelers in promotion of the newly opened terminal in LAX (LA Airport), they invited interactive social media guests on a first flight out and had them blog and record videos about their experience. This unconventional form of advertising led them to have over 250,000 video playbacks and 400+ positive Twitter posts. Nice spotlight.
Now, what would be considered a non-traditional form of advertising not too far back is transforming into a communication top priority. Us (the consumers) will praise or demise what you're selling us. Yep, good or bad, word will get around.
What do you need to know?
I say we start with something we can all relate to wondering about at one time in our lives: Where is the best place to get Japanese nail art?
Well, there's a blog for that. http://www.yelp.com/search?find_desc=japanese+nail+art&find_loc=orange+County%2C+CA&ns=1
Or, are you looking for some good old fashion retail therapy?
Yep, there's a blog for that. http://www.latina.com/blogs/retail-therapy
Or how about if you need constant social media updates?
Yes, there's a blog for that. http://mashable.com/
Perhaps the number one place at the moment to dig through some constantly updated blogs is this magical place called Twitter. A truly work of genius held up by...
non other than... us.
It's social media at a max.
A social media tool that is only unravelling as we speak. Our creativity and words are it's empire.
Just think, you can have Oprah as a neighbor. And yes, the REAL Oprah.
The form in which we are all being connected is just at a keyboards' touch.
A nice plan of connection I recently read up on was from Jet Blue. In an effort to reach bi coastal travelers in promotion of the newly opened terminal in LAX (LA Airport), they invited interactive social media guests on a first flight out and had them blog and record videos about their experience. This unconventional form of advertising led them to have over 250,000 video playbacks and 400+ positive Twitter posts. Nice spotlight.
Now, what would be considered a non-traditional form of advertising not too far back is transforming into a communication top priority. Us (the consumers) will praise or demise what you're selling us. Yep, good or bad, word will get around.
1 comment:
Liz, nice post! Like the way you wrote it and the insights.
Post a Comment