On Friday night I attended the NYC premiere of Art & Copy a new movie/documentary on the Advertising industry "The One Show" foundation produced that featured many of the modern legends of advertising including Mary Wells, Dan Wieden, Lee Clow, Cliff Freeman and Jeff Goodby talking about topics ranging from creativity, making money and competition.
Although most of the content was not new to a passionate ad guy like myself, it was still fun hearing these executives who over the last 20 years have dominated the talk in our industry through great ideas and copy for clients such as Wendy's, Apple and Nike, give you a view into their agency philosophy and literally inside their agency walls. The whole inside agency culture was basically exposed for the world to see and it was completely fascinating to see how they built up their playgrounds from scratch. Ladies and Gentlemen advertising is fun fun fun!
I have struggled with the main point or gravity of the film, because i left with a mind full of cotton candy info such 80 billion a year is spent on ads, most Americans dislike advertising or that we are living in the most cluttered ad environment in history, but I had a great time and the cherry on top was the discussion about the movie at the end with Cliff Freeman in the house.
Although most of the content was not new to a passionate ad guy like myself, it was still fun hearing these executives who over the last 20 years have dominated the talk in our industry through great ideas and copy for clients such as Wendy's, Apple and Nike, give you a view into their agency philosophy and literally inside their agency walls. The whole inside agency culture was basically exposed for the world to see and it was completely fascinating to see how they built up their playgrounds from scratch. Ladies and Gentlemen advertising is fun fun fun!
I have struggled with the main point or gravity of the film, because i left with a mind full of cotton candy info such 80 billion a year is spent on ads, most Americans dislike advertising or that we are living in the most cluttered ad environment in history, but I had a great time and the cherry on top was the discussion about the movie at the end with Cliff Freeman in the house.
You can check out the trailer and more movie information @: http://www.artandcopyfilm.com/
2 comments:
So many great legends in one film! I'm going to watch this.
I am looking forward to seeing this in Miami at the AHAA conference
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