Toyota spot

Great Spot for Toyota Hybrid Synergy Drive. The first spot of this kind that I see that don't talk about the environment.

Fernando Poblete

TAKE A LOOK AT THIS!

Fernando Poblete

Why Should That Trash Can Be The Only One To Have It All?

We recently did a campaign for CA Lottery that gained a lot of buzz online. If you live in CA you most likely seen this spot on TV:



While the spot was airing on TV we learned that we captured our audience's attention with an attractive tune, "I Got It All" by Golden. To our surprise viewers of the TV spot were going online to find the artist and full version of the song.

The spot transformed an ordinay object such as a trashcan into an extradorinary winner! This is one trashcan that gots it all. I mean look at him; he's in a limo, at the Lakers game, taking off a couple pounds, and enjoying a classy dinner with beautiful ladies. The spot highlights the idea that with replay, scratchers give you a second chance to win so don't throw it away or else the trashcan will have it all.

Online, people were spreading buzz about the spot and song on platforms like YouTube, Blogger, Ask, and Yahoo Answers. Here's a snippet of comments you can find on YouTube:

Fan #1: "yo when will you post up this dope track cant wait."
Fan #2: "Ahh! i need this song soo much. :D its soo freakin addictiing. i wish it was a real song. cus it makes me feel so awesome :)"
Fan #3: "song is hot, make a full version California lottery!!! "
Fan #4: "this song is sick!!!!"
Fan #5: "this is my favorite commercial of all time"

I think you get the picture. The CA Lottery has listened and now the song is out and avaialble for free!

Download the full version of "I Got It All" and ringtone here: http://replay.calottery.com/musicdownload/default.aspx

Lesson Learned: When people talk about your brand or campaign listen and give them what they want.

Monica Camacho, Strategic Planner

If you didn’t catch the Latin Grammy’s last week you missed a great show! The 10th Annual Latin Grammy’s was broadcasted live from the Mandalay Bay Events Center in Las Vegas on the Univision Network on Thursday, November 5, 2009, at 8:00 p.m. Co-hosted by the internationally acclaimed actress/singer Lucero and renowned actor and comedian Eugenio Derbez, this years Latin Grammy’s were the best to date!

Some of the performers were Alejandro Sanz featuring Alicia Keys, Luis Fonsi, and Calle 13 featuring Ruben Blades and Oscar de Leon & Gilberto Santa Rosa.

This year’s had a record of 12.8 million viewers that watched some or all of the show, according to Nielsen. The highest ever for any “Latin Grammy” telecast on the Univision Network it also delivered an average audience of 6.0 million total viewers. The demographics provided by Nielsen were:

I have to say that these results are astonishing. Nielsen also reported that the show made Univision the #2 broadcast Network among Adults 18-34 (2,010,000) and Persons 12-34 (2,330,000), beating CBS, NBC, FOX and CW for the entire night.

If that’s not viewership power I don’t know what it is! I can’t wait to see the results in January for the Grammy’s. What did you think about the Latin Grammy’s?

Ctrl.Alt.Shift Film Competition Winner: No Way Through

Really cool short film, enjoy.

Ctrl.Alt.Shift Film Competition Winner: No Way Through from Ctrl.Alt.Shift on Vimeo.

Fernando Poblete

END CREDITS

Since a short period of time, End Credits on movies have been considered as a potential space for creativity too, inviting people to stay for 5 more minutes before leaving the screening room to enjoy the formerly most boring part of the films. Pixar Studios movies are a good example of that. They are not only starting the movies with a great short film but also they are finishing them with clever jokes when the end credits come up.

The movie Coraline, placed a "secret word" at the very end of the credits, allowing real fans to participate on the sweepstakes that they had online.

Now, click here to take a look of a cool music video, witch is nicely playing with credits as well.

Rodrigo Lino, Creative Director.

When brands do more than just trying to sell.

I want to share with you guys this sample of a campaign sponsored by VW in Sweden.

enjoy!

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Alex Rodriguez • Art Director